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Brand AI: The Complete Guide to Creating Your Visual Identity with AI

December 20, 202512 min read

Brand AI: The Complete Guide to Creating Your Visual Identity with AI

In Summary: Brand AI analyzes your website and products to automatically create a complete brand identity. In 5 simple steps, you get moodboards (visual inspiration boards), personas (profiles of your ideal customers), and a ready-to-use Brand Deck (brand presentation document). This is an exclusive feature of YourRender.ai.


🎯 What Is Brand AI and Why Should You Use It?

Brand AI is the most advanced solution for creating a brand identity with AI. This automatic branding tool transforms your website into a complete professional brand guideline.

But first, what is a brand identity? It's the collection of visual and verbal elements that make your business recognizable: your logo, colors, fonts, communication tone, and the emotions you want to convey to your customers.

Before Brand AI, creating a brand identity required:

  • A graphic designer (cost: $500 to $5,000)
  • Several weeks of work
  • Multiple back-and-forth sessions to refine the result

With Brand AI, all of this happens in less than 10 minutes thanks to the AI automatic moodboard and intelligent web analysis.

Brand AI main moodboard showing complete visual identity automatically generated by AI to create a consistent brand


🚀 The 5 Steps to Create Your Brand Identity

Brand AI works like a personal assistant that guides you step by step. Here's the complete process:

Step 1: Upload Your Elements (14 Credits)

The first step is simple: you provide Brand AI with basic information about your brand.

What You Can Upload:

  • Your website address (the AI will automatically analyze your colors, text, and images)
  • A photo of your main product
  • Your brand name

How Does It Work? Brand AI uses a technology called Firecrawl to "read" your website like a human visitor would. It extracts dominant colors, fonts used, text tone, and images present.

Step 2: Validate the Analysis (Free)

Brand AI presents what it understood about your brand. This step allows you to:

  • Verify that the information is correct
  • Modify what doesn't match your vision
  • Adjust details before continuing

It's like proofreading a draft before sending it: you maintain complete control.

Step 3: Discover Your Personas (24 Credits)

A persona is a fictional profile that represents your ideal customer. Brand AI creates 3 types of personas:

Persona Type Description Example
Primary Persona Your most frequent customer Marie, 35, business owner, looking to save time
Secondary Persona Other important customer types Thomas, 28, content creator, wants professional visuals
Aspirational Persona The customer you'd like to attract Sophie, 45, marketing director at a large company

These personas help you create content that speaks directly to your real customers.

Step 4: Generate Your Moodboards (24 Credits per Category)

A moodboard is a collection of images that defines the visual style of your brand.

Brand AI creates 5 different moodboards using AI automatic moodboard technology:

Automatic color palette generated by Brand AI with primary and secondary colors for professional brand identity

  1. Main Moodboard: Overview of your brand's style
  2. Color Palette: The colors that represent your brand
  3. Textures and Materials: Surfaces and finishes that match your universe
  4. Lifestyle: Life scenes showing your products in context
  5. Typography: Recommended text styles for your brand

Textures and materials moodboard created by Brand AI showing surfaces and finishes for automatic branding

Step 5: Your Brand Hub Is Ready (Free)

The Brand Hub is your central dashboard. Here you'll find:

  • All your generated moodboards
  • Your personas with their characteristics
  • The option to export a Brand Deck (professional PowerPoint presentation)

Lifestyle moodboard Brand AI with products in real-world situations to create consistent brand identity with AI


💡 How to Use Your Brand Identity in YourRender.ai

Once your Brand AI is created, it becomes your style reference for all your creations. This is the key advantage of automatic branding: perfect consistency across all your visuals.

Integration with Premium Studio

When you create product photos in Premium Studio, you can select your Brand AI profile. The AI will automatically use:

  • Your brand colors
  • Your visual style (modern, classic, luxurious, etc.)
  • The atmosphere defined in your moodboards

Result: All your product photos have a consistent style, as if they were created by the same creative team.

You can also use the Simple Image Studio for quick creations, or the Video Director to transform your images into promotional videos.

Consistency Across All Your Channels

Your Brand AI identity can be used for:

  • Product photos for your e-commerce site
  • Visuals for your social media
  • Images for your advertisements
  • Presentations for your business partners

Typography and text styles recommended by Brand AI for professional visual identity and automatic branding


📊 How Much Does It Cost?

Brand AI uses a credit system. A credit is a unit of measurement for AI services on YourRender.ai.

Action Credits Required
Website analysis (step 1) 14 credits
Validation (step 2) Free
Persona generation (step 3) 24 credits
1 moodboard (step 4) 24 credits
5 complete moodboards 120 credits
Minimum Total 62 credits
Total with 5 moodboards 158 credits

With the Starter plan at €19.90/month, you receive 2,000 credits, which allows you to create multiple complete Brand AI profiles.


✨ Why Brand AI Is Exclusive to YourRender.ai

Brand AI doesn't exist anywhere else. Here's why it's a unique innovation:

1. Intelligent Website Analysis

Unlike generic tools that require manual input, Brand AI "reads" your website and automatically understands your positioning.

2. Moodboards Generated by Next-Generation AI

Moodboards are created with Gemini 3 Pro (Google's most advanced AI model for image generation). Each moodboard is unique and perfectly tailored to your brand.

3. Native Integration with Content Creation

Your Brand AI isn't just a static document. It connects directly to all YourRender.ai creation tools to ensure perfect visual consistency.

4. Professional PowerPoint Export

Download your Brand Deck in PPTX format, ready to present to your teams, partners, or investors.


❓ Frequently Asked Questions

What Exactly Is a Moodboard?

A moodboard is a collection of images, colors, and textures that defines the visual atmosphere of a project or brand. It's a tool used by designers to communicate an artistic direction without needing words.

Does Brand AI Work If I Don't Have a Website?

Yes! You can create a Brand AI profile by simply uploading a photo of your product and indicating your brand name. The AI will create your brand identity from these elements.

Can I Modify My Brand AI Profile After Creation?

Absolutely. At the validation step (step 2), you can adjust all elements. You can also regenerate individual moodboards if you're not satisfied with the result.

How Many Brand AI Profiles Can I Create?

There's no limit! You can create a profile per brand, per product line, or even per marketing campaign. Each profile uses credits independently.

How Does the PowerPoint Export Work?

The Brand Deck is automatically generated in PPTX format (compatible with Microsoft PowerPoint, Google Slides, Keynote). It contains:

  • Your logo and brand name
  • Your values and positioning
  • Your color palette
  • All your moodboards
  • Your persona profiles

Is Brand AI Available on Mobile?

Yes, YourRender.ai is a progressive web app (PWA) that works on all devices. You can create and view your Brand AI from your smartphone or tablet.


🎬 Get Started Now

Creating your brand identity with Brand AI takes less than 10 minutes. Here's how to start:

  1. Log in to your YourRender.ai account
  2. Click on "Brand AI" in the sidebar menu
  3. Enter your website URL or upload a product photo
  4. Follow the 5 steps guided by the assistant
  5. Download your Brand Deck and start creating consistent content

Try Brand AI Now →


Brand AI is an exclusive feature of YourRender.ai, the AI-powered product photography platform. Free trial with 150 credits included.

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